4 Tips from Ali at Dvideo on how to make your Video go viral with low-cost budget
As technology enhances so does the media. HighQ found 55% of people watch online video daily so, one video can get your business off the ground. Whether you’re a big or small company doesn’t matter, with a good video and strategy, your video can be seen on hundreds of websites!
How much does a business invest in video marketing? A study by HighQ states that 64% of business invest in video marketing and an additional 34% will in the near future. The real question is how to distribute these great videos? High quality and interesting content is a first step on putting your video out there, and here are some additional tips to help you achieve your goal!
#1 Research competition
Who is your competition? It’s important to see what others are doing and how they become successful.
You will need to research how to and understand the social media world, how to keep track on how much traffic your page is getting, which posts are being liked more, what time is best to post, and what days are most people on social media. Pay close attention to what others are doing, what type of content they are piecing together, and who is reacting? If you are a clothing brand trying to promote a new collection, study major brands and find some inspiration in what they are doing and how you can do it better. Research what type of videos work for each platform, follow upon trends and what’s “hot”.
#2 Target Audience is your best friend!
Picking what audience you want to reach is crucial; this will determine how successful your video will be.
Gear your target audience based on your findings. Always keep in mind bad reviews are always good reviews! It is important to target those who didn’t like the video just as important it is to target those that do. The more buzz, the better. Your target audience should be a group of people that can relate to the message you are selling, that can connect with you and your brand. Once that connection is made, they will keep coming back for more; they will re-post, share, comment, and help your audience grow. Your target audience will be your marketers without you asking them to be; they’ll talk about your brand or product and recommend it to others!
#3 Make use of Social Media free ad tools / Ask Bloggers to repost!
It takes no genius to know going the marketing route is very expensive, especially for someone who’s trying to make their video go viral and not necessarily increase sales. Luckily, across all social media platforms like Twitter, LinkedIn, Facebook, Youtube, and Instagram, specifically have free social media ad tools to help you promote your video with little or almost no cost compared to marketing prices. One paper ad can cost a Marketing company thousands of dollars, on Instagram you can spend as little as two dollars to reach 30,000 people potentially!
Another low-cost marketing strategy is to use social media platforms to reach out to bloggers! It only takes one blogger with many readers to write a great review on your video. Famous blogger Karen X Change wrote a blog about how her video went viral. With the help of her blogging and other sites, she reached 800k viewers in just 48 hours!
#4 Keep it short and sweet with excellent quality!
With our experience here at Dvideo Productions, we have seen first hand that great quality video goes a long way. Make a good first impression to your audience by avoiding glitches or poor audio quality. Keep in mind that viewers watch videos on different devices, 33% of people watching on their iPads/Tablets.
Quality and quantity go hand-in-hand. Short informal videos seem to be more successful. Videos more than 2 minutes long don’t get as much engagement as ones under 2 minutes, according to an article by Wistia. You want to keep your audience engaged as much as possible without holding them hostage!
At Dvideo Productions we have the experience not only to create an amazing video but to tell a story. Our stories capture the attention of the intended audience. Let us help you go viral!