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Why Video? Video Marketing Statistics - Hubspot 2020

The marketing world is dynamic and ever-changing — trends, technology, and tactics are never stagnant. That's why it's critical that your business stays up to date with new developments in the industry — after all, the last thing you want is for your business to fall behind while your competitors stay ahead of the curve.


But how can you be sure you're keeping up with the times?

A great way to remain relevant and keep up with the marketing trends is to keep an eye on marketing statistics. Whether you're focused on SEO, content marketing, social media, video marketing, email marketing, lead generation, advertising, marketing technology, or sales, we've collected a plethora of 2020 statistics to help you connect with your customers, reach your target audience, and boost conversions.


Video marketing is highly effective in appealing to and converting customers. And with smartphones, it's also affordable and easy to implement no matter your company type or resources. These statistics provide insight into how other companies are using the medium of video to create lasting relationships with audience members and impact their purchase decisions.

  • Using videos on landing pages will increase conversions by 86%.

  • Video content is 50 times more likely to drive organic search results than plain text.

  • Video is the #1 form of media used in content strategy, overtaking blogs and infographics.

  • Promotional Videos and Brand Storytelling are the most common video types created by marketers.

  • Written articles, videos, and images are the three most engaging types of content on social media.

  • Social media and video viewing are the two most popular online activities.

  • Tweets with videos get over six times as many retweets as tweets with photos.

  • 20% of people will read the text on a page, but 80% of people will watch a video.

  • After watching a video, 64% of users are more likely to buy a product online.

  • Did you know more than 50% of consumers prefer video content over other forms of content such as emails, social, and blogs?

  • Product videos can increase purchases by 144%.

  • 87% of industry professionals say they use video as a marketing tool.

  • 62% of people said they were more interested in a product after seeing it in a Facebook Story.

  • 4 in 5 consumers believe that demo videos are helpful.

  • 92% of marketers make videos with assets they already have.

  • 41% of marketers plan to add Facebook video to their content strategy in the next year.

  • Instagram will become the fastest-growing platform to use video content to drive purchases.

  • Square videos are more effective than horizontal videos on Facebook.

  • 75% of millennials watch videos on social media daily.

  • 93% of marketers say they’ve converted a lead into a paying customer due to video on social media.

  • 64% of consumers say watching a marketing video on Facebook has influenced a purchase decision of theirs in the last month.

  • The top three social platforms for businesses to market through video are Facebook, YouTube, and Instagram.

  • Video marketers are said to get 66% more qualified leads yearly than those who don’t focus on video.

  • 81% of marketers are optimizing their social videos for mobile viewership.

  • Having a video thumbnail in the search results can double your search traffic.

  • Video drives a 157% increase in organic traffic from SERPs.

  • Video will represent 82% of all IP traffic in 2021.

  • Video marketers see a 54% increase in brand awareness with their content among audience members.

  • YouTube 45% of marketers plan to add YouTube to their content strategy in the next year.

  • There are 1.9 billion monthly active users on YouTube.

  • About 5 billion YouTube videos are viewed on average every day.

  • YouTube services 95% of all Internet users.

  • 65% of senior executives navigate to a site after viewing a related YouTube video.

  • 54% of consumers want to see more video content from a brand or business they support.

  • People pay attention to video content whereas they skim or multitask written content and podcasts.

  • Millennial consumers show the strongest preference for video content from brands.

  • 99% of marketers who already use video say they'll continue to do so in the future.

  • If video and text are both available on the same page, 72% of people will watch the video to learn about a product or service rather than read the text.

  • 65% of those who don't currently use video, say they plan to start.

  • By 2021, video advertising will grow to a $22 billion industry.


Keeping up with the greatest trends and processes in the world of marketing may seem like a daunting task considering how quickly the industry develops and evolves. However, your business can easily stay up to speed by honing in on the latest marketing statistics. No matter what your business is focused on or what your goals are — whether they're related to SEO, content marketing, social media, video marketing, email marketing, lead generation, advertising, marketing technology, or sales — reading up on the latest stats within each category is a great way to ensure your and marketing tactics stay relevant. This is how you'll reach your audience members and customers to convert more leads and boost conversions.


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