What Should Corporate Video Production Include?
Corporate video production is an excellent way to grow your company. Having a beautifully made corporate video can help your business show its company profile together with its products and services. The truth is that most consumers prefer watching a video about a product or service instead of reading it, but is your company giving them what they want?
What is a Corporate Video?
A corporate video is an expertly created video made to showcase a particular aspect of a business to its customers. However, the term ‘corporate’ might confuse you because it makes you think these videos will be shown only in boardrooms and presentations; but this isn’t always the case. Instead, corporate videos are used to showcase a fresh side of your business to attract potential customers.
Uses of Corporate Videos
Many businesses use video productions to boost and increase their brand as a whole. However, corporate videos can be used in a business setting that is multipurpose: for instance:
Training and security videos for workers
Business event sum-ups
Interviews with company leaders
Customers testimonial videos
Company intro to potential clients
Benefits of Corporate Video Production
You are missing out on a lot if you are not using video production to grow your business. It is essential to note that most of your competitors use it to make their brand more notable for their customers. But if you still doubt that corporate video production is the key to improving your marketing, here are some benefits that can leave you convinced.
It Increases Traffic
Videos account for almost two-thirds of all internet traffic. So, what does that mean for your business? It simply means that you miss out on a lot of potential client traffic if you are not using video production. Remember that more client traffic means more sales, which is worth the investment and time.
Better SEO Rankings
Using corporate videos means you will show up on search engine pages more than your competition. Videos started to rank in search pages back in 2007 when Google introduced Universal Search. Also, people don’t have to struggle to find videos they are looking for anymore. Therefore, ensure that your clients can reach and find you using video production.
Improves Brand Awareness
Video productions are crucial as they can create a strong emotional response and feelings, like laughter, happiness, shock, and many others. So, try to engage your target audience by triggering their emotions using corporate video production.
The message you want to get out there will have a lasting and more robust impression than when you let them read simple words.
Greater Return on Investment
Various things are worth spending on your company, and corporate video production is one of them. So, wondering how much video productions will cost you won’t matter if you don’t consider your advantages.
Video production considerably delivers when it comes to increasing your ROI. Besides, most successful businesses won’t be where they are if it weren’t for corporate video production.
It’s Fun and Creative
Part of the elements that make corporate video production effective is its creativity and fun. And when it comes to delivering your business brand, the possibilities are boundless. So, is your business funny, sustainable, or trendy? Corporate video production gives you the perfect opportunity to send a targeted message to your target audience.
Now that you know the benefits of corporate video production, it is time to get producing, but what should the corporate video include to be effective?
Elements of Corporate Video Production
A Sturdy Message
A Strong, Sturdy message doesn’t necessarily mean bigger than life. Instead, it means that it should be clear and significant and still be simple. The crucial thing here is to make sure that there is no confusion about what you mean.
A Call to Action
The CTA plays a significant role in directing the potential customers to do a specific thing, like visiting the business’s website. Besides, having a compelling CTA is the best way to convert the leads from your corporate video to customers.
It is therefore essential to include a strong CTA in your videos. Also, to make the CTA more effective, it is advisable to use it at the end of your corporate video.
Emotions are the first thing you should try to tap into. They are the most significant dividing factor in decision-making, so ensure that you bring it. Additionally, it is vital to note that emotional doesn’t mean the video has heart-wrenching or sad stories. Instead, it should make your target audience happy and angry in a good way.
Any type of emotional response from your customers is priceless, and it means that they are more likely to share it on other platforms.
Do you know the ideal length of a corporate video? The general Rule of Thumb is always to keep it below three minutes, precisely one to three minutes. Ensure that the video is short but not in a way that ends within a blink of an eye; this won’t guarantee any engagement.
Customers are more likely to continue watching a video if they know that it is nearing the end. This sounds unfortunate. Still, it’s the reality of the human attention span nowadays.
Combination of Powerful Visual and Audio Elements
According to a Harvard Business Review study, people are more likely to recall only twenty percent of what they hear and thirty percent of what they see. However, an astonishing seventy percent of people can remember what they hear and see.
Is your corporate video showing the customers what is in it for them? Try to find the pain points of your customers and address them. Tell them how you can help and why you are the particular company for them.
Your corporate video must be professional, regardless of whether it is funny or creative. This is because you are using the video to tell people about your company, and you want them to be entertained and take the message seriously.
To make your corporate video more professional, try to highlight
Smooth company procedures
Outstanding customers services
How you treat your employees
In addition to that, avoid:
Alluding to any faults
Using invasive languages
The Bottom Line of Corporate Video Production
Your corporate video should not be an asleep festival for everyone who watches it. On the contrary, if well crafted, it can benefit your company by increasing the sales and conversions, educating your workers, and convincing people to come back again.
Do you need help with your business video production? DVideo Production can help. We are a professional editing studio offering a wide range of services, including all things video, and can help showcase your creative vision.