• Executive Producer

What Should Corporate Video Production Include?

Have you ever wanted to make a corporate video but weren’t sure how you would benefit? Let’s go over some of the most important advantages of a corporate video.

Corporate video production is an excellent way to grow your company. Having a beautifully made corporate video can help your business show its company profile together with its products and services. The truth is that most consumers prefer watching a video about a product or service instead of reading it, but is your company giving them what they want?

What is a Corporate Video?

A corporate video is an expertly created video made to showcase a particular aspect of a business to its customers. However, the term ‘corporate’ might confuse you because it makes you think that these videos will be shown only in boardrooms and presentations; but this isn’t always the case. Corporate videos are used to showcase a fresh side of your business to attract potential customers.

Uses of Corporate Videos

Many businesses use video productions to boost and increase their company’s brand as a whole. However, corporate videos can be used in a business setting that is multipurpose. For instance:

  • Live webcasting

  • Investor presentation

  • Training and security videos for workers

  • Business event sum-ups

  • Interviews with company leaders

  • Customers testimonial videos

  • Company intro to potential clients

Benefits of Corporate Video Production

You are really missing out on a lot if you are not using video production to grow your business. It is essential to note that most of your competitors use it to make their brand more notable for their customers. But if you still doubt that corporate video production is the key to improving your marketing, here are some benefits that can leave you convinced. It Increases Traffic Videos account for almost two-thirds of all internet traffic. So, what does that mean for your business? It simply means that you miss out on a lot of potential client traffic if you are not using video production. Remember that more client traffic means more sales, and that is worth the investment and time. Better SEO Rankings Using corporate videos means you will show up on search engine pages more than your competition. Videos started to rank in search pages back in 2007 when Google introduced Universal Search. Also, people don’t have to struggle to find videos they are looking for anymore. Therefore, ensure that your clients can reach and find you using video production. Improves Brand Awareness Video productions are crucial as they can create a strong emotional response and feelings, like laughter, happiness, shock, and many others. So, try to engage your target audience by triggering their emotions using corporate video production. The message you want to get out there will have a lasting and more robust impression than when you let them read simple words. Greater Return on Investment Various things are worth spending on your company, and corporate video production is one of them. So, wondering how much video productions will cost you won’t matter if you don’t consider the advantages you will have. Video production considerably delivers when it comes to increasing your ROI. Besides, most successful businesses won’t be where they are if it weren’t for corporate video production. It’s Fun and Creative Part of the elements that make corporate video production effective is its creativity and fun. And when it comes to delivering your business brand, the possibilities are boundless. So, is your business funny, sustainable, or trendy? Corporate video production gives you the perfect opportunity to send a message targeted particularly to your target audience. Now that you know the benefits of corporate video production, it is time to get producing, but what should the corporate video include to be effective?

Elements of Corporate Video Production

A Sturdy Message A Strong, Sturdy message doesn’t necessarily mean bigger than life. Instead, it means that it should be clear and significant and still be simple. The crucial thing here is to make sure that there is no confusion as to what you mean. A Call to Action The CTA plays a significant role in directing the potential customers to do a specific thing, like visiting the business’s website. Besides, having a compelling CTA is the best way to convert the leads from your corporate video to customers. It is therefore essential to include a strong CTA in your videos. Also, to make the CTA more effective, it is advisable to use it at the end of your corporate video. Emotional Appeal Emotions are the first thing you should try to tap into. They are the most significant dividing factor